When it comes to couples trying to conceive, the focus is often placed on the woman. A new product under the FKA umbrella, SwimCount is a discreet home test for sperm motility. We delicately launched this brand with a playfully-informative site, a metaphorically-heavy online video, and fun social posts to spread the word about the lesser-known problem of sperm motility and an easy way to test for it.